From zero to global: no budget, no office, no problem. Back in 2015, Gonçalo de Freitas and João C. Silva launched Digital Connection with pure hustle, big ideas, and a get-it-done mindset. They wore every hat, sent live campaigns, and earned trust the old-fashioned way: by delivering.
Fast-forward a few wild years: Lisbon roots, Dubai HQ, and a fresh Riyadh office. Today, the team runs award-winning work across Europe, the Middle East, Asia, and Africa – where bold creative walk side by side with data that actually moves the needle.
Outside the day job, both sit on the Board of the Portuguese Business Council in Dubai, building bridges between Portugal and the UAE and championing Portuguese entrepreneurship on a bigger stage.
And yes, they’re all-in on AI. Partnering with Xcope AI, they’re helping brands turn artificial intelligence into real growth – not just buzzwords. As João puts it, “AI will shape the next era of business – and our clients should lead it.”
This story was featured in UAE Times Magazine. Want the full scoop? Read the full interview here: Full Interview
